Ramadhani Tanda
Founder & lead designer
About the studio
Made by Ramad.
Madebyramad is an independent design studio in Arusha, Tanzania. Founded in 2025 by Ramadhani Tanda, known as Ramad, and shaped by the people who chip in along the way.
Ramadhani Tanda (Ramad) — Founder & lead designer
The founder
Ramadhani Tanda, known as Ramad.
Ramad made the studio. He is a brand and visual designer, and every project at Madebyramad runs through him, from the first conversation to the final files.
He started Madebyramad in 2025 as his own independent studio, after a graphic design journey of more than three years. Before that, he worked on digital marketing and graphic design for several brands in Arusha, alongside the work that built his craft.
Ramad works comfortably across Swahili and English, and his practice is rooted in the East African creative space. The studio is the result of that path: a place to make brands that feel sharp, deliberate, and made to last.
- Role
- Founder & lead designer
- Based in
- Arusha, Tanzania
- Focus
- Brand identity, visual design, graphic design
- Languages
- Swahili · English
- Say hello
- hello@madebyramad.com
The studio
Madebyramad began in 2025 with one belief: good design should feel inevitable, not decorated.
It is deliberately small. Ramad sits at the centre, sets the direction, and does the work. When a brand needs more hands or another craft, a circle of trusted collaborators chips in. That keeps the studio lean and direct, and the standard consistent from one project to the next.
The people who chip in
A small circle, but one direction.
Ramad leads and makes the studio, but strong brands are rarely built alone. Depending on the project, he brings in trusted collaborators such as illustrators, photographers, designers, and developers, who work under his direction.
Athumani Mlenga
Software Developer · Collaborator
Omari Fubile
Graphic Designer · Collaborator
Add name
Add role · Collaborator
How the studio works
The MADE framework.
Every project follows MADE, the studio’s own process: four clear stages that keep the work focused and the client in the room.
M
Meet
We get to know you, your audience, and your ambition before anything is drawn.
A
Align
We agree on the strategy, direction, and what success looks like.
D
Design
We craft the identity: type, colour, marks, and the system behind them.
E
Elevate
We launch, refine, and hand over everything you need to grow with confidence.
Lets Work.
Have a brand that refuses to blend in? Ramad would like to hear about it.
Start a project →